Delighted vs AskNicely vs Retently: 11 Best NPS Survey Software 2026

Best for nps-measurement

Delighted (#1, 9.1/9.4). Fastest path to a clean, multi-channel NPS program. It also handles fast-setup.

Best for closed-loop

AskNicely (#2, 8.7/9.4). Turns every response into frontline follow-up and coaching. It also handles frontline-action.

Best for enterprise-cx

Qualtrics (#4, 8.6/9.4). Deepest analytics, sold as part of a full XM platform. It also handles multi-metric.

Best for in-product-survey

Refiner (#11, unrated wildcard). Behavior-targeted in-product NPS for product-led teams. It also handles saas-churn-signal.

What is the single best NPS survey software?

Delighted is the best overall because a non-technical owner gets a branded NPS survey live across email, web, and SMS in under an hour, and its clean reporting and integrations cover what most teams actually need. Teams that want to drive frontline action on every detractor should shortlist AskNicely; enterprises running many CX metrics at once should look at Qualtrics.

What is the difference between NPS software and a general survey tool?

A general tool like SurveyMonkey builds any questionnaire; NPS software is purpose-built for the loyalty metric, with automated recurring sends, promoter and detractor segmentation, trend tracking, and closed-loop alerts baked in. Delighted, AskNicely, and Retently handle the whole NPS lifecycle rather than a one-off survey.

How often should you send NPS surveys?

Most teams run relationship NPS quarterly and transactional NPS after key events like onboarding or a support ticket. The right software throttles sampling so the same customer is not surveyed too often, which every dedicated tool here supports and generic form builders usually do not.

How to choose

1. 1Name your goal first: a simple loyalty pulse points to Delighted or Retently, frontline coaching points to AskNicely, and multi-metric enterprise CX points to Qualtrics or Medallia.
2. 2Confirm the tool closes the loop, not just measures, with alerts and ticket creation that route detractors to an owner within minutes.
3. 3Check the integration to your CRM or help desk so scores attach to real accounts and can predict churn, rather than sitting in a separate dashboard.
4. 4For SaaS, prioritize in-product survey targeting so you reach active users in context; Refiner and Retently do this far better than email-only tools.
5. 5Price on responses or contacts, not just seats, and confirm sampling controls so a large list does not blow past your plan's response cap.

How much does NPS survey software cost?

Lightweight tools like Delighted and Retently publish plans roughly from 25 to 250 USD per month by response or contact volume, with limited free tiers. Enterprise CX platforms like Qualtrics and Medallia are quote-only and run into five and six figures a year because NPS is one module in a wider suite.

Can NPS software integrate with my CRM and help desk?

Yes, and it should. Delighted, AskNicely, and Retently connect to Salesforce, HubSpot, Zendesk, and Intercom so a score writes back to the customer record and a detractor can auto-create a ticket. Confirm the specific connector you need rather than assuming parity across tools.

What is a good NPS score?

It depends on industry, but broadly a score above 0 means more promoters than detractors, above 30 is good, and above 50 is excellent. The more useful move is tracking your own trend over time and benchmarking against your sector, which the analytics in these tools support.

What is closed-loop feedback?

Closed-loop feedback is the practice of following up directly with respondents, especially detractors, to resolve their issue rather than just recording the score. AskNicely, Delighted, and the enterprise CX suites automate this with alerts, task assignment, and ticket creation the moment a low score lands.