Qualtrics vs Medallia
Side-by-side from the Top 11 rankings of The 11 Best Survey Software Tools (2026) and The 11 Best Voice of Customer (VoC) Software (2026). Last verified June 20, 2026.
The short answer
Qualtrics ranks higher on Top 11 (#1 vs #2) for Teams running customer surveys, NPS, and market research / CX, insights, and product teams at mid-market and enterprise companies that collect customer feedback across surveys, reviews, support tickets, and social channels and need to turn it into action. Unmatched research and analytics capabilities for enterprise and academic use.
At a glance
| Qualtrics | Medallia | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Survey Software Tools (2026) | #2 / The 11 Best Voice of Customer (VoC) Software (2026) |
| Score (out of 9.4) | 9.2 | 8.9 |
| Best for | Enterprise research & XM | High-volume capture with front-line action |
| Pricing | $$$$ (Custom pricing) | $$$$ (Enterprise, quoted annually) |
| HQ | Provo, USA | San Francisco, USA |
| Founded | 2002 | 2001 |
Qualtrics
Unmatched research and analytics capabilities for enterprise and academic use.
www.qualtrics.comMedallia
Enterprise-scale capture with strong front-line closed loops.
www.medallia.com/See full entry in The 11 Best Voice of Customer (VoC) Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.