Qualtrics vs Medallia
Side-by-side from the Top 11 rankings of Qualtrics vs SurveyMonkey vs Typeform: 11 Best Survey Software Tools 2026 and Qualtrics XM vs Medallia vs InMoment: 11 Best Voice of Customer (VoC) Software 2026. Last verified June 20, 2026.
The short answer
Qualtrics ranks higher on Top 11 (#1 vs #2) for Teams running customer surveys, NPS, and market research / CX, insights, and product teams at mid-market and enterprise companies that collect customer feedback across surveys, reviews, support tickets, and social channels and need to turn it into action. Unmatched research and analytics capabilities for enterprise and academic use.
At a glance
| Qualtrics | Medallia | |
|---|---|---|
| Top 11 rank | #1 / Qualtrics vs SurveyMonkey vs Typeform: 11 Best Survey Software Tools 2026 | #2 / Qualtrics XM vs Medallia vs InMoment: 11 Best Voice of Customer (VoC) Software 2026 |
| Score (out of 9.4) | 9.2 | 8.9 |
| Best for | Enterprise research & XM | High-volume capture with front-line action |
| Pricing | $$$$ (Custom pricing) | $$$$ (Enterprise, quoted annually) |
| HQ | Provo, USA | San Francisco, USA |
| Founded | 2002 | 2001 |
Qualtrics
Unmatched research and analytics capabilities for enterprise and academic use.
www.qualtrics.comSee full entry in Qualtrics vs SurveyMonkey vs Typeform: 11 Best Survey Software Tools 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.