AskNicely vs Medallia

Side-by-side from the Top 11 rankings of Best NPS Survey Software and The 11 Best Voice of Customer (VoC) Software (2026). Last verified July 5, 2026.

The short answer

Medallia ranks higher on Top 11 (#2 vs #2) for CX, product, and customer success teams measuring loyalty with Net Promoter Score and closing the loop on feedback / CX, insights, and product teams at mid-market and enterprise companies that collect customer feedback across surveys, reviews, support tickets, and social channels and need to turn it into action. Enterprise-scale capture with strong front-line closed loops.

At a glance

AskNicelyMedallia
Top 11 rank#2 / Best NPS Survey Software#2 / The 11 Best Voice of Customer (VoC) Software (2026)
Score (out of 9.4)8.78.9
Best forFrontline action and closed loopHigh-volume capture with front-line action
Pricing$$$ (quote-only; annual, positioned above lightweight tools)$$$$ (Enterprise, quoted annually)
HQPortland, United StatesSan Francisco, USA
Founded20142001

AskNicely

Turns every response into frontline follow-up and coaching.

www.asknicely.com

See full entry in Best NPS Survey Software

Medallia

Enterprise-scale capture with strong front-line closed loops.

www.medallia.com/

See full entry in The 11 Best Voice of Customer (VoC) Software (2026)

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.