Medallia vs Zonka Feedback
Side-by-side from the Top 11 rankings of The 11 Best Voice of Customer (VoC) Software (2026) and Best NPS Survey Software. Last verified July 20, 2026.
The short answer
Medallia ranks higher on Top 11 (#2 vs #10) for CX, insights, and product teams at mid-market and enterprise companies that collect customer feedback across surveys, reviews, support tickets, and social channels and need to turn it into action / CX, product, and customer success teams measuring loyalty with Net Promoter Score and closing the loop on feedback. Enterprise-scale capture with strong front-line closed loops.
At a glance
| Medallia | Zonka Feedback | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Voice of Customer (VoC) Software (2026) | #10 / Best NPS Survey Software |
| Score (out of 9.4) | 8.9 | 7.7 |
| Best for | High-volume capture with front-line action | Affordable multi-channel including offline |
| Pricing | $$$$ (Enterprise, quoted annually) | $$ (published tiers; from ~$49/mo by responses) |
| HQ | San Francisco, USA | Wilmington, United States |
| Founded | 2001 | 2014 |
Medallia
Enterprise-scale capture with strong front-line closed loops.
www.medallia.com/See full entry in The 11 Best Voice of Customer (VoC) Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.