Sales Software · Revenue Operations
Clari vs Gong vs Aviso AI: 11 Best Sales Forecasting Software Tools 2026
An analysis of platforms that use AI and CRM data to predict revenue, ranked by forecasting accuracy and integration depth for RevOps teams.
The short answer
The best sales forecasting software is Clari for its purpose-built revenue platform, followed by Gong for its conversation intelligence-driven insights and Aviso AI for its predictive accuracy.
The ranking
| Rank | Provider | Best for | Price band | Score out of 9.4 |
|---|---|---|---|---|
| 1 | ClariEnterprise revenue operations | 9.2 | ||
| 2 | GongConversation-driven forecasting | 9.0 | ||
| 3 | Aviso AIAI-driven forecast accuracy | 8.8 | ||
| 4 | Salesforce Sales CloudNative Salesforce forecasting | 8.5 | ||
| 5 | HubSpot Sales HubSMBs on the HubSpot platform | 8.3 | ||
| 6 | BoostUp.aiUnified forecasting and risk analysis | 8.1 | ||
| 7 | InsightSquared (by Mediafly)Analytics-heavy forecasting | 7.9 | ||
| 8 | People.aiActivity-driven data capture | 7.7 | ||
| 9 | Xactly ForecastingForecasting for comp planning | 7.5 | ||
| 10 | Zoho CRMAll-in-one CRM for SMBs | 7.2 | ||
| 11 | TableauWildcardCustom-built forecasting models | Unrated by designSignal read |
The field at a glance
What you pay against what you get. Anything up and to the left is punching above its price.
The wildcard · #11
Unrated by designTableau
This lets me build the exact forecasting model my business actually needs instead of forcing my logic into a pre-built tool.
The ten above are scored against the public rubric. The wildcard answers a different question, so it carries no score. It is selected by the wildcard signal model (wildcard-v2.0), read 2026-08-26.
- Under-the-radar coefficientexceptional
- Tableau is not marketed or categorized as a sales forecasting tool, so it is overlooked by buyers searching for dedicated platforms.
- Category fit anomalyexceptional
- It provides a general-purpose analytics platform instead of the category's standard of pre-built, sales-specific forecasting workflows.
- Effort transferexceptional
- The user is responsible for all data integration, model building, and maintenance, which requires dedicated data science resources.
- Ceiling distancestrong
- A company's forecasting sophistication is limited by its own analytical talent, not by the software's built-in feature set.
- Lock-in coststrong
- All custom-built models, data connections, and dashboards must be reconstructed from scratch to migrate to a different platform.
- Price integrity under growthnotable
- The per-creator pricing model scales with team size rather than the volume of data or revenue being forecasted.
Right for
RevOps teams with in-house data science talent who need to model a highly complex or non-standard sales process.
Wrong for
Sales teams that need a plug-and-play forecasting tool with built-in pipeline management and activity capture workflows.
Every entry
Clari
The most mature, purpose-built revenue platform for enterprise forecasting and pipeline management.
- Best for
- Enterprise revenue operations
- $$$$
- Custom Quote
- Company
- Sunnyvale, USA · est. 2013
Extremely accurate AI models fueled by deep data capture.
Expensive and can be too complex for smaller teams.
- Inaccurate Forecasts
- Pipeline Visibility
Risk signals · none found›
No material public risk signals as of 2026-06-14.
Gong
Top-tier forecasting powered by unmatched analysis of actual sales conversations.
- Best for
- Conversation-driven forecasting
- $$$$
- Custom Quote
- Company
- San Francisco, USA · est. 2015
Surfaces deal risks directly from customer conversations.
Forecasting is a feature, not the core product focus.
- Deal Slippage
- Sales Productivity
Risk signals · none found›
No material public risk signals as of 2026-06-14.
Aviso AI
A highly accurate, AI-first platform for deal-level win predictions.
- Best for
- AI-driven forecast accuracy
- $$$$
- Custom Quote
- Company
- Redwood City, USA · est. 2012
Excels at identifying risk in committed deals.
User interface feels less modern than competitors.
Risk signals · none found›
No material public risk signals as of 2026-06-14.
Salesforce Sales Cloud
The best native forecasting tool for teams already using Salesforce CRM.
- Best for
- Native Salesforce forecasting
- $$$
- $75 to $300/user/mo
- Company
- San Francisco, USA · est. 1999
Perfect data integrity and deep customization within the CRM.
Lacks the automated AI and activity capture of dedicated tools.
Risk signals · none found›
No material public risk signals as of 2026-06-14.
HubSpot Sales Hub
The easiest-to-use forecasting tool for SMBs already using HubSpot CRM.
- Best for
- SMBs on the HubSpot platform
- $$$
- $450 to $1,500/mo for teams
- Company
- Cambridge, USA · est. 2006
Extremely intuitive setup and use for sales managers.
Forecasting is too basic for complex enterprise sales.
- Manual Reporting
- Inaccurate Forecasts
Risk signals · none found›
No material public risk signals as of 2026-06-14.
BoostUp.ai
A strong RevOps platform that connects forecasting with deal risk intelligence.
- Best for
- Unified forecasting and risk analysis
- $$$
- Custom Quote
- Company
- Santa Clara, USA · est. 2018
Excels at flagging specific deal risks automatically.
Less established brand than top-tier competitors.
Risk signals · none found›
No material public risk signals as of 2026-06-14.
InsightSquared (by Mediafly)
A forecasting tool built on a foundation of deep sales analytics and reporting.
- Best for
- Analytics-heavy forecasting
- $$$
- Custom Quote
- Company
- Boston, USA · est. 2010
Excellent pre-built dashboards for pipeline analysis.
Less singular product focus since its acquisition.
Risk signals · none found›
No material public risk signals as of 2026-06-14.
People.ai
Fixes forecasting by first fixing CRM data with automated activity capture.
- Best for
- Activity-driven data capture
- $$$$
- Custom Quote
- Company
- San Francisco, USA · est. 2016
Best-in-class automated contact creation and activity logging.
Forecasting features are less mature than its data capture core.
Risk signals · none found›
No material public risk signals as of 2026-06-14.
Xactly Forecasting
A solid forecasting tool that integrates directly with sales compensation management.
- Best for
- Forecasting for comp planning
- $$$
- Custom Quote
- Company
- San Jose, USA · est. 2005
Connects forecast scenarios directly to commission modeling.
Lacks the deep deal intelligence of RevI platforms.
Risk signals · none found›
No material public risk signals as of 2026-06-14.
Zoho CRM
The best value for SMBs needing an integrated CRM and forecasting tool.
- Best for
- All-in-one CRM for SMBs
- $
- $14 to $52/user/mo
- Company
- Chennai, India · est. 1996
Includes AI predictions at a very low price point.
Relies entirely on manual CRM data entry.
Risk signals · none found›
No material public risk signals as of 2026-06-14.
TableauWildcard
A BI tool for building completely custom forecasting models, not an out-of-the-box solution.
- Best for
- Custom-built forecasting models
- $$
- $70/user/mo for Creator
- Company
- Seattle, USA · est. 2003
Unmatched flexibility to blend data sources for custom models.
Requires deep analytics expertise and has no sales workflows.
Risk signals · none found›
Tableau is owned by Salesforce, a stable, publicly traded company.
Go deeper
Best pick for your situationmatched by problem
Best for Inaccurate Forecasts
Clari (#1, 9.2/9.4). The most mature, purpose-built revenue platform for enterprise forecasting and pipeline management. It also handles Pipeline Visibility.
Best for Deal Slippage
Gong (#2, 9.0/9.4). Top-tier forecasting powered by unmatched analysis of actual sales conversations. It also handles Sales Productivity.
Best for Manual Reporting
HubSpot Sales Hub (#5, 8.3/9.4). The easiest-to-use forecasting tool for SMBs already using HubSpot CRM. It also handles Inaccurate Forecasts.
Buyer's guide3 questions
What's the difference between CRM-native and dedicated forecasting tools?
CRM-native tools (like Salesforce's) offer basic forecasting inside your existing system, while dedicated platforms (like Clari) layer on top, adding advanced AI, activity data capture, and deeper pipeline analytics that CRMs lack.
How much does sales forecasting software typically cost?
Pricing varies widely. Expect to pay per user, per month, often with costs ranging from $50 to over $150 per user for advanced platforms. Most enterprise-grade tools require a custom quote and have minimum seat counts of 10-25 users.
Can these tools integrate with systems other than my CRM?
Yes, many leading tools integrate with a broader GTM tech stack. Common integrations include email and calendar (Google Workspace, Microsoft 365), conversation intelligence tools, and BI platforms to pull in a complete picture of revenue activity.
How to choose
- 1First, evaluate your CRM's built-in forecasting features to identify specific gaps; don't pay for capabilities you already have.
- 2Prioritize tools with the deepest, most reliable integration for your specific CRM, as poor data sync undermines the entire system.
- 3Request a proof-of-concept using your own historical sales data to test the platform's predictive accuracy against past quarters.
Frequently asked4 answers
What are the most common sales forecasting methods?
The most common methods include opportunity stage forecasting (based on deal progression), historical forecasting (based on past performance), and intuitive forecasting (based on sales rep judgment). Modern software often blends these with AI-driven predictive models for higher accuracy.
How can I improve my sales forecast accuracy?
You can improve accuracy by enforcing consistent CRM data entry, using a weighted pipeline based on historical conversion rates, and incorporating activity data (emails, meetings) as leading indicators. Adopting a dedicated forecasting tool automates much of this process.
Is Excel good enough for sales forecasting?
Excel can work for very small teams with simple sales cycles, but it is not ideal. It's manual, prone to errors, lacks real-time data, and cannot provide the AI-driven insights or automated data capture of specialized software.
What is 'revenue intelligence' and how does it relate to forecasting?
Revenue intelligence is a broader category of software that captures and analyzes customer interaction data (emails, calls, meetings) to provide insights across the entire revenue process. Sales forecasting is a key output of a revenue intelligence platform, using that rich data to make more accurate predictions.
How this was scored
Every entry is scored on a 9.4-point scale across 5 weighted criteria, reviewed quarterly. Top 11 takes no payment from any provider on this list. Scores are computed from a public weighted rubric; methodology weights were locked before entry research began. Re-scored every 90 days.
- Most top-tier tools are priced for mid-market and enterprise teams, with limited options for small businesses or startups.
- The effectiveness of any tool is highly dependent on the quality and consistency of your underlying CRM data; these platforms are not a magic fix for poor data hygiene.
- Our evaluation focuses on B2B SaaS sales models; tools may be less suited for highly transactional, e-commerce, or retail forecasting.
Changelog2 edits
Wildcard policy change: the #11 wildcard is now unrated. It is selected and explained by the wildcard signal model (wildcard-v2.0), which answers a different question from the scored rubric, so a score would be misleading. The ten ranked entries are unaffected.
Initial publication. Methodology v1.0 weights Forecasting Accuracy & AI (30%), CRM Integration Depth (25%), Usability & Adoption (20%), Data & Analytics Features (15%), and Scalability & Enterprise Fit (10%).
The gripe box
The only review form on this page. We publish complaints, not compliments. Right of reply guaranteed.
[Clari vs Gong vs Aviso AI: 11 Best Sales Forecasting Software Tools 2026](https://topelevens.com/sales-forecasting-software). Top 11, AI-native independent ranking. Methodology public at https://topelevens.com/methodology.Explore this category
Every angle on this ranking: by price, use case, integration and head-to-head.
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More ways to rank these
Best for (28)
- Revenue intelligence
- Sales analytics
- Predictive analytics
- Revops
- Sales management
- Cro
- Vp of sales
- Revops leader
- Inaccurate forecasts
- Pipeline visibility
- Sales manager
- Sales enablement
- Deal slippage
- Sales productivity
- Smb sales manager
- Marketing sales leader
- Manual reporting
- Enterprise revenue operations
- Conversationdriven forecasting
- Aidriven forecast accuracy
- Native salesforce forecasting
- Smbs on the hubspot platform
- Unified forecasting and risk analysis
- Analyticsheavy forecasting
- Activitydriven data capture
- Forecasting for comp planning
- Allinone crm for smbs
- Custombuilt forecasting models
Works with (26)
By region
Reviews
Alternatives
- Alternatives to Clari
- Alternatives to Gong
- Alternatives to Aviso AI
- Alternatives to Salesforce Sales Cloud
- Alternatives to HubSpot Sales Hub
- Alternatives to BoostUp.ai
- Alternatives to InsightSquared (by Mediafly)
- Alternatives to People.ai
- Alternatives to Xactly Forecasting
- Alternatives to Zoho CRM
- Alternatives to Tableau
Red flags
Head-to-head (55)
- Clari vs Gong
- Clari vs Aviso AI
- Clari vs Salesforce Sales Cloud
- Clari vs HubSpot Sales Hub
- Clari vs BoostUp.ai
- Clari vs InsightSquared (by Mediafly)
- Clari vs People.ai
- Clari vs Xactly Forecasting
- Clari vs Zoho CRM
- Clari vs Tableau
- Gong vs Aviso AI
- Gong vs Salesforce Sales Cloud
- Gong vs HubSpot Sales Hub
- Gong vs BoostUp.ai
- Gong vs InsightSquared (by Mediafly)
- Gong vs People.ai
- Gong vs Xactly Forecasting
- Gong vs Zoho CRM
- Gong vs Tableau
- Aviso AI vs Salesforce Sales Cloud
- Aviso AI vs HubSpot Sales Hub
- Aviso AI vs BoostUp.ai
- Aviso AI vs InsightSquared (by Mediafly)
- Aviso AI vs People.ai
- Aviso AI vs Xactly Forecasting
- Aviso AI vs Zoho CRM
- Aviso AI vs Tableau
- Salesforce Sales Cloud vs HubSpot Sales Hub
- Salesforce Sales Cloud vs BoostUp.ai
- Salesforce Sales Cloud vs InsightSquared (by Mediafly)
- Salesforce Sales Cloud vs People.ai
- Salesforce Sales Cloud vs Xactly Forecasting
- Salesforce Sales Cloud vs Zoho CRM
- Salesforce Sales Cloud vs Tableau
- HubSpot Sales Hub vs BoostUp.ai
- HubSpot Sales Hub vs InsightSquared (by Mediafly)
- HubSpot Sales Hub vs People.ai
- HubSpot Sales Hub vs Xactly Forecasting
- HubSpot Sales Hub vs Zoho CRM
- HubSpot Sales Hub vs Tableau
- BoostUp.ai vs InsightSquared (by Mediafly)
- BoostUp.ai vs People.ai
- BoostUp.ai vs Xactly Forecasting
- BoostUp.ai vs Zoho CRM
- BoostUp.ai vs Tableau
- InsightSquared (by Mediafly) vs People.ai
- InsightSquared (by Mediafly) vs Xactly Forecasting
- InsightSquared (by Mediafly) vs Zoho CRM
- InsightSquared (by Mediafly) vs Tableau
- People.ai vs Xactly Forecasting
- People.ai vs Zoho CRM
- People.ai vs Tableau
- Xactly Forecasting vs Zoho CRM
- Xactly Forecasting vs Tableau
- Zoho CRM vs Tableau
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