Delighted vs Dovetail
Side-by-side from the Top 11 rankings of Best NPS Survey Software and The 11 Best User Research & UX Research Tools (2026). Last verified July 5, 2026.
The short answer
Delighted ranks higher on Top 11 (#1 vs #5) for CX, product, and customer success teams measuring loyalty with Net Promoter Score and closing the loop on feedback / Product managers and UX researchers running usability tests, interviews, and surveys. Fastest path to a clean, multi-channel NPS program.
At a glance
| Delighted | Dovetail | |
|---|---|---|
| Top 11 rank | #1 / Best NPS Survey Software | #5 / The 11 Best User Research & UX Research Tools (2026) |
| Score (out of 9.4) | 9.1 | 8.2 |
| Best for | Fast, clean NPS for most teams | Qualitative data repository |
| Pricing | $$ (published tiers; free plan, paid from ~$224/mo billed annually) | $$ ($100 to $1,250/mo) |
| HQ | Oakland, United States | Sydney, Australia |
| Founded | 2013 | 2017 |
Dovetail
The best-in-class tool for analyzing, storing, and sharing qualitative research data.
dovetailapp.comSee full entry in The 11 Best User Research & UX Research Tools (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.