What is a sentiment analysis?

The automated process of identifying and categorizing opinions expressed in text to determine whether the writer's attitude towards a particular topic, product, or brand is positive, negative, or neutral.

Who uses one?

Social media managers measuring reach, engagement, and ROI

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $500/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical Sprout Social vs Brandwatch vs Sprinklr: 11 Best Social Media Analytics Tools 2026. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 Sprout Social vs Brandwatch vs Sprinklr: 11 Best Social Media Analytics Tools 2026, verified June 12, 2026.