What is a metadata?

Data that provides information about other data. In a DAM, metadata includes details like keywords, creator, creation date, file type, and usage rights, which makes assets searchable and manageable.

Who uses one?

Marketing teams organizing brand assets, images, and creative files

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $399/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical Bynder vs Canto vs Brandfolder: 11 Best Digital Asset Management Software 2026. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 Bynder vs Canto vs Brandfolder: 11 Best Digital Asset Management Software 2026, verified June 17, 2026.