What is a intent data?

Information collected about a business's online activities that indicates a potential interest in buying a product or service. This includes topic research, competitor website visits, and content downloads.

Who uses one?

Sales teams sourcing verified B2B contact lists and intent data

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $149/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical ZoomInfo vs Apollo.io vs Cognism: 11 Best B2B Data Providers & Contact Databases 2026. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 ZoomInfo vs Apollo.io vs Cognism: 11 Best B2B Data Providers & Contact Databases 2026, verified June 18, 2026.