ZoomInfo vs Cognism
Side-by-side from the Top 11 rankings of The 11 Best Sales Intelligence Platforms (2026) and The 11 Best B2B Data Providers & Contact Databases (2026). Last verified June 18, 2026.
The short answer
ZoomInfo ranks higher on Top 11 (#1 vs #3) for Sales reps finding buyer intent signals and prospect data / Sales teams sourcing verified B2B contact lists and intent data. The market leader for its unmatched database size and powerful intent signals for enterprise teams.
At a glance
| ZoomInfo | Cognism | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Sales Intelligence Platforms (2026) | #3 / The 11 Best B2B Data Providers & Contact Databases (2026) |
| Score (out of 9.4) | 9.2 | 8.8 |
| Best for | Enterprise-scale data and intent | Best for EU data & compliance |
| Pricing | $$$$ ($15,000 to $100,000+/yr) | $$$ (Custom quotes, from $10k/yr) |
| HQ | Waltham, USA | London, UK |
| Founded | 2007 | 2015 |
ZoomInfo
The market leader for its unmatched database size and powerful intent signals for enterprise teams.
www.zoominfo.comSee full entry in The 11 Best Sales Intelligence Platforms (2026)
Cognism
The leader in GDPR-compliant European data, with excellent human-verified mobile numbers for direct outreach.
www.cognism.comSee full entry in The 11 Best B2B Data Providers & Contact Databases (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.