Velocify (ICE Mortgage Technology) vs Shape CRM
Side-by-side from the Top 11 ranking of BNTouch vs Jungo vs Surefire CRM: 11 Best CRM Software for Mortgage Brokers 2026. Last verified June 29, 2026.
The short answer
Velocify (ICE Mortgage Technology) ranks higher on Top 11 (#4 vs #6) for Mortgage brokers and loan officers managing leads, pipelines, and client communication. The top choice for high-volume lead routing and sales acceleration.
At a glance
| Velocify (ICE Mortgage Technology) | Shape CRM | |
|---|---|---|
| Top 11 rank | #4 / BNTouch vs Jungo vs Surefire CRM: 11 Best CRM Software for Mortgage Brokers 2026 | #6 / BNTouch vs Jungo vs Surefire CRM: 11 Best CRM Software for Mortgage Brokers 2026 |
| Score (out of 9.4) | 8.6 | 8.1 |
| Best for | High-volume lead management | Affordable all-in-one CRM |
| Pricing | $$$ ($150 to $350/mo est.) | $ ($99 to $149/mo) |
| HQ | El Segundo, CA, USA | Irvine, CA, USA |
| Founded | 2004 | 2010 |
Velocify (ICE Mortgage Technology)
The top choice for high-volume lead routing and sales acceleration.
www.icemortgagetechnology.com/products/velocifySee full entry in BNTouch vs Jungo vs Surefire CRM: 11 Best CRM Software for Mortgage Brokers 2026
Shape CRM
Great value with bundled dialer, SMS, and marketing tools.
www.setshape.com/See full entry in BNTouch vs Jungo vs Surefire CRM: 11 Best CRM Software for Mortgage Brokers 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.