UserTesting vs Hotjar
Side-by-side from the Top 11 rankings of The 11 Best User Research & UX Research Tools (2026) and The 11 Best Customer Feedback Tools (2026). Last verified June 20, 2026.
The short answer
Hotjar ranks higher on Top 11 (#1 vs #1) for Product managers and UX researchers running usability tests, interviews, and surveys / Teams collecting and acting on feedback. Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
At a glance
| UserTesting | Hotjar | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best User Research & UX Research Tools (2026) | #1 / The 11 Best Customer Feedback Tools (2026) |
| Score (out of 9.4) | 9.2 | 9.2 |
| Best for | Enterprise all-in-one research | Combining user behavior and feedback |
| Pricing | $$$$ (Custom pricing, est. >$20,000/yr) | $$ ($0 to $799+/mo) |
| HQ | San Francisco, USA | St. Julian's, Malta |
| Founded | 2007 | 2014 |
UserTesting
The market leader for its massive participant panel and broad feature set, ideal for large enterprises.
www.usertesting.comSee full entry in The 11 Best User Research & UX Research Tools (2026)
Hotjar
Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
www.hotjar.comSee full entry in The 11 Best Customer Feedback Tools (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.