Upfluence vs Grin
Side-by-side from the Top 11 ranking of The 11 Best Influencer Marketing Platforms (2026). Last verified June 18, 2026.
The short answer
Grin ranks higher on Top 11 (#1 vs #3) for Brand marketers and agencies finding, managing, and paying influencer campaigns. Best for e-commerce brands due to its deep sales tracking and product seeding integrations.
At a glance
| Upfluence | Grin | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Influencer Marketing Platforms (2026) | #1 / The 11 Best Influencer Marketing Platforms (2026) |
| Score (out of 9.4) | 9 | 9.4 |
| Best for | Influencer discovery and outreach | DTC & e-commerce brands |
| Pricing | $$$ ($1k to $5k/mo) | $$$$ ($25k to $100k+/yr) |
| HQ | New York, USA | Sacramento, USA |
| Founded | 2013 | 2014 |
Upfluence
Best for finding new influencers with its massive, highly-filtered database.
www.upfluence.comSee full entry in The 11 Best Influencer Marketing Platforms (2026)
Grin
Best for e-commerce brands due to its deep sales tracking and product seeding integrations.
grin.coSee full entry in The 11 Best Influencer Marketing Platforms (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.