Unify CRM (by Lender Price) vs BNTouch
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Mortgage Brokers (2026). Last verified June 29, 2026.
The short answer
BNTouch ranks higher on Top 11 (#1 vs #9) for Mortgage brokers and loan officers managing leads, pipelines, and client communication. The most complete, mortgage-native CRM with powerful marketing and pipeline tools.
At a glance
| Unify CRM (by Lender Price) | BNTouch | |
|---|---|---|
| Top 11 rank | #9 / The 11 Best CRM Software for Mortgage Brokers (2026) | #1 / The 11 Best CRM Software for Mortgage Brokers (2026) |
| Score (out of 9.4) | 7.5 | 9.2 |
| Best for | Modern CRM for Lender Price users | All-in-one mortgage automation |
| Pricing | $$ (Custom pricing) | $$ ($148 to $350/mo) |
| HQ | Pasadena, CA, USA | Tigard, OR, USA |
| Founded | 2015 | 2004 |
Unify CRM (by Lender Price)
A modern CRM with a best-in-class pricing engine integration.
lenderprice.com/unify-crm/See full entry in The 11 Best CRM Software for Mortgage Brokers (2026)
BNTouch
The most complete, mortgage-native CRM with powerful marketing and pipeline tools.
bntouch.com/See full entry in The 11 Best CRM Software for Mortgage Brokers (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.