Tally vs Qualtrics
Side-by-side from the Top 11 ranking of The 11 Best Survey Software Tools (2026). Last verified June 20, 2026.
The short answer
Qualtrics ranks higher on Top 11 (#1 vs #11) for Teams running customer surveys, NPS, and market research. Unmatched research and analytics capabilities for enterprise and academic use.
At a glance
| Tally | Qualtrics | |
|---|---|---|
| Top 11 rank | #11 / The 11 Best Survey Software Tools (2026) | #1 / The 11 Best Survey Software Tools (2026) |
| Score (out of 9.4) | 7 | 9.2 |
| Best for | Emerging builder with generous free plan | Enterprise research & XM |
| Pricing | $ ($29/user/mo for Pro) | $$$$ (Custom pricing) |
| HQ | Ghent, Belgium | Provo, USA |
| Founded | 2020 | 2002 |
Qualtrics
Unmatched research and analytics capabilities for enterprise and academic use.
www.qualtrics.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.