SurveyMonkey vs Qualtrics
Side-by-side from the Top 11 ranking of The 11 Best Survey Software Tools (2026). Last verified June 20, 2026.
The short answer
Qualtrics ranks higher on Top 11 (#1 vs #2) for Teams running customer surveys, NPS, and market research. Unmatched research and analytics capabilities for enterprise and academic use.
At a glance
| SurveyMonkey | Qualtrics | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Survey Software Tools (2026) | #1 / The 11 Best Survey Software Tools (2026) |
| Score (out of 9.4) | 9 | 9.2 |
| Best for | Versatile all-around survey tool | Enterprise research & XM |
| Pricing | $$ ($39 to $119/user/mo) | $$$$ (Custom pricing) |
| HQ | San Mateo, USA | Provo, USA |
| Founded | 1999 | 2002 |
SurveyMonkey
The best general-purpose tool, balancing features with user-friendliness.
www.surveymonkey.comQualtrics
Unmatched research and analytics capabilities for enterprise and academic use.
www.qualtrics.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.