Surefire CRM (ICE Mortgage Technology) vs BNTouch
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Mortgage Brokers (2026). Last verified June 29, 2026.
The short answer
BNTouch ranks higher on Top 11 (#1 vs #3) for Mortgage brokers and loan officers managing leads, pipelines, and client communication. The most complete, mortgage-native CRM with powerful marketing and pipeline tools.
At a glance
| Surefire CRM (ICE Mortgage Technology) | BNTouch | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best CRM Software for Mortgage Brokers (2026) | #1 / The 11 Best CRM Software for Mortgage Brokers (2026) |
| Score (out of 9.4) | 8.8 | 9.2 |
| Best for | Enterprise content marketing CRM | All-in-one mortgage automation |
| Pricing | $$$ ($150 to $300/mo est.) | $$ ($148 to $350/mo) |
| HQ | Pleasanton, CA, USA | Tigard, OR, USA |
| Founded | 2002 | 2004 |
Surefire CRM (ICE Mortgage Technology)
Best-in-class for compliant marketing content and post-close engagement.
www.icemortgagetechnology.com/products/surefire-crmSee full entry in The 11 Best CRM Software for Mortgage Brokers (2026)
BNTouch
The most complete, mortgage-native CRM with powerful marketing and pipeline tools.
bntouch.com/See full entry in The 11 Best CRM Software for Mortgage Brokers (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.