Smartlook vs FullStory
Side-by-side from the Top 11 ranking of The 11 Best Session Replay Tools (2026). Last verified June 12, 2026.
The short answer
FullStory ranks higher on Top 11 (#1 vs #4) for Teams watching real user sessions and heatmaps. Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
At a glance
| Smartlook | FullStory | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best Session Replay Tools (2026) | #1 / The 11 Best Session Replay Tools (2026) |
| Score (out of 9.4) | 8.6 | 9.3 |
| Best for | Web and native mobile apps | High-fidelity, proactive analytics |
| Pricing | $$ ($55 to $111+/mo) | $$$$ (Custom enterprise plans) |
| HQ | Brno, Czech Republic | Atlanta, USA |
| Founded | 2016 | 2014 |
FullStory
Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
www.fullstory.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.