Shape CRM vs Bonzo
Side-by-side from the Top 11 ranking of BNTouch vs Jungo vs Surefire CRM: 11 Best CRM Software for Mortgage Brokers 2026. Last verified June 29, 2026.
The short answer
Shape CRM ranks higher on Top 11 (#6 vs #8) for Mortgage brokers and loan officers managing leads, pipelines, and client communication. Great value with bundled dialer, SMS, and marketing tools.
At a glance
| Shape CRM | Bonzo | |
|---|---|---|
| Top 11 rank | #6 / BNTouch vs Jungo vs Surefire CRM: 11 Best CRM Software for Mortgage Brokers 2026 | #8 / BNTouch vs Jungo vs Surefire CRM: 11 Best CRM Software for Mortgage Brokers 2026 |
| Score (out of 9.4) | 8.1 | 7.7 |
| Best for | Affordable all-in-one CRM | Conversational engagement CRM |
| Pricing | $ ($99 to $149/mo) | $$ ($150 to $250/mo) |
| HQ | Irvine, CA, USA | Columbus, OH, USA |
| Founded | 2010 | 2017 |
Shape CRM
Great value with bundled dialer, SMS, and marketing tools.
www.setshape.com/See full entry in BNTouch vs Jungo vs Surefire CRM: 11 Best CRM Software for Mortgage Brokers 2026
Bonzo
Best for building personal connections via video, SMS, and voicemail.
getbonzo.com/See full entry in BNTouch vs Jungo vs Surefire CRM: 11 Best CRM Software for Mortgage Brokers 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.