Shape CRM vs BNTouch
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Mortgage Brokers (2026). Last verified June 29, 2026.
The short answer
BNTouch ranks higher on Top 11 (#1 vs #6) for Mortgage brokers and loan officers managing leads, pipelines, and client communication. The most complete, mortgage-native CRM with powerful marketing and pipeline tools.
At a glance
| Shape CRM | BNTouch | |
|---|---|---|
| Top 11 rank | #6 / The 11 Best CRM Software for Mortgage Brokers (2026) | #1 / The 11 Best CRM Software for Mortgage Brokers (2026) |
| Score (out of 9.4) | 8.1 | 9.2 |
| Best for | Affordable all-in-one CRM | All-in-one mortgage automation |
| Pricing | $ ($99 to $149/mo) | $$ ($148 to $350/mo) |
| HQ | Irvine, CA, USA | Tigard, OR, USA |
| Founded | 2010 | 2004 |
Shape CRM
Great value with bundled dialer, SMS, and marketing tools.
www.setshape.com/See full entry in The 11 Best CRM Software for Mortgage Brokers (2026)
BNTouch
The most complete, mortgage-native CRM with powerful marketing and pipeline tools.
bntouch.com/See full entry in The 11 Best CRM Software for Mortgage Brokers (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.