RollWorks vs Metadata.io
Side-by-side from the Top 11 ranking of 6sense vs Demandbase vs Terminus: 11 Best ABM Software Platforms 2026. Last verified June 18, 2026.
The short answer
RollWorks ranks higher on Top 11 (#4 vs #6) for B2B marketing teams running account-based marketing campaigns. A user-friendly platform focused on making account-based advertising easy for mid-market teams.
At a glance
| RollWorks | Metadata.io | |
|---|---|---|
| Top 11 rank | #4 / 6sense vs Demandbase vs Terminus: 11 Best ABM Software Platforms 2026 | #6 / 6sense vs Demandbase vs Terminus: 11 Best ABM Software Platforms 2026 |
| Score (out of 9.4) | 8.7 | 8.3 |
| Best for | Accessible account-based advertising | Automated B2B paid advertising |
| Pricing | $$$ ($25,000 to $100,000/yr) | $$$ ($3,500 to $10,000+/mo) |
| HQ | San Francisco, USA | San Francisco, USA |
| Founded | 2018 | 2015 |
RollWorks
A user-friendly platform focused on making account-based advertising easy for mid-market teams.
www.rollworks.comSee full entry in 6sense vs Demandbase vs Terminus: 11 Best ABM Software Platforms 2026
Metadata.io
Automates paid media execution and optimization for demand generation teams.
metadata.ioSee full entry in 6sense vs Demandbase vs Terminus: 11 Best ABM Software Platforms 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.