RollWorks vs HubSpot
Side-by-side from the Top 11 rankings of 6sense vs Demandbase vs Terminus: 11 Best ABM Software Platforms 2026 and HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026. Last verified June 18, 2026.
The short answer
HubSpot ranks higher on Top 11 (#1 vs #4) for B2B marketing teams running account-based marketing campaigns / Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
At a glance
| RollWorks | HubSpot | |
|---|---|---|
| Top 11 rank | #4 / 6sense vs Demandbase vs Terminus: 11 Best ABM Software Platforms 2026 | #1 / HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026 |
| Score (out of 9.4) | 8.7 | 9.3 |
| Best for | Accessible account-based advertising | All-in-one CRM platform |
| Pricing | $$$ ($25,000 to $100,000/yr) | $$$ ($800 to $3,600/mo) |
| HQ | San Francisco, USA | Cambridge, USA |
| Founded | 2018 | 2006 |
RollWorks
A user-friendly platform focused on making account-based advertising easy for mid-market teams.
www.rollworks.comSee full entry in 6sense vs Demandbase vs Terminus: 11 Best ABM Software Platforms 2026
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.