Rivo vs Marsello
Side-by-side from the Top 11 ranking of Yotpo vs Smile.io vs LoyaltyLion: 11 Best Customer Loyalty & Rewards Software 2026. Last verified June 18, 2026.
The short answer
Rivo ranks higher on Top 11 (#5 vs #10) for Retailers and ecommerce brands running loyalty programs. A reliable and deeply integrated loyalty app for Shopify.
At a glance
| Rivo | Marsello | |
|---|---|---|
| Top 11 rank | #5 / Yotpo vs Smile.io vs LoyaltyLion: 11 Best Customer Loyalty & Rewards Software 2026 | #10 / Yotpo vs Smile.io vs LoyaltyLion: 11 Best Customer Loyalty & Rewards Software 2026 |
| Score (out of 9.4) | 8.5 | 7.5 |
| Best for | Reliable Shopify-native loyalty | All-in-one marketing for SMBs |
| Pricing | $$ ($49 to $499/mo) | $$ ($100 to $500+/mo) |
| HQ | Winnipeg, Canada | Wellington, New Zealand |
| Founded | 2014 | 2014 |
Rivo
A reliable and deeply integrated loyalty app for Shopify.
rivo.ioSee full entry in Yotpo vs Smile.io vs LoyaltyLion: 11 Best Customer Loyalty & Rewards Software 2026
Marsello
Simplified, affordable loyalty and marketing automation for small teams.
www.marsello.comSee full entry in Yotpo vs Smile.io vs LoyaltyLion: 11 Best Customer Loyalty & Rewards Software 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.