Rewardful vs Viral Loops
Side-by-side from the Top 11 ranking of The 11 Best Referral Marketing Software Tools (2026). Last verified June 18, 2026.
The short answer
Rewardful ranks higher on Top 11 (#8 vs #10) for Growth teams building referral and word-of-mouth programs. The easiest way for SaaS companies on Stripe to launch affiliate and referral programs.
At a glance
| Rewardful | Viral Loops | |
|---|---|---|
| Top 11 rank | #8 / The 11 Best Referral Marketing Software Tools (2026) | #10 / The 11 Best Referral Marketing Software Tools (2026) |
| Score (out of 9.4) | 7.8 | 7.4 |
| Best for | Stripe-based SaaS affiliate & referral | Viral contests and giveaways |
| Pricing | $ ($49 to $299/mo) | $ ($49 to $299/mo) |
| HQ | Toronto, Canada | London, UK |
| Founded | 2017 | 2016 |
Rewardful
The easiest way for SaaS companies on Stripe to launch affiliate and referral programs.
www.rewardful.comSee full entry in The 11 Best Referral Marketing Software Tools (2026)
Viral Loops
A template-driven platform for running short-term viral marketing campaigns.
viralloops.comSee full entry in The 11 Best Referral Marketing Software Tools (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.