Qualtrics vs Hotjar
Side-by-side from the Top 11 rankings of Qualtrics vs SurveyMonkey vs Typeform: 11 Best Survey Software Tools 2026 and Hotjar vs Canny vs Sprig: 11 Best Customer Feedback Tools 2026. Last verified June 20, 2026.
The short answer
Hotjar ranks higher on Top 11 (#1 vs #1) for Teams running customer surveys, NPS, and market research / Teams collecting and acting on feedback. Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
At a glance
| Qualtrics | Hotjar | |
|---|---|---|
| Top 11 rank | #1 / Qualtrics vs SurveyMonkey vs Typeform: 11 Best Survey Software Tools 2026 | #1 / Hotjar vs Canny vs Sprig: 11 Best Customer Feedback Tools 2026 |
| Score (out of 9.4) | 9.2 | 9.2 |
| Best for | Enterprise research & XM | Combining user behavior and feedback |
| Pricing | $$$$ (Custom pricing) | $$ ($0 to $799+/mo) |
| HQ | Provo, USA | St. Julian's, Malta |
| Founded | 2002 | 2014 |
Qualtrics
Unmatched research and analytics capabilities for enterprise and academic use.
www.qualtrics.comSee full entry in Qualtrics vs SurveyMonkey vs Typeform: 11 Best Survey Software Tools 2026
Hotjar
Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
www.hotjar.comSee full entry in Hotjar vs Canny vs Sprig: 11 Best Customer Feedback Tools 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.