mParticle vs Hightouch
Side-by-side from the Top 11 ranking of Twilio Segment vs Tealium vs mParticle: 11 Best Customer Data Platforms (CDPs) 2026. Last verified June 17, 2026.
The short answer
mParticle ranks higher on Top 11 (#3 vs #11) for Marketing and data teams unifying customer data across channels. Top choice for mobile-app-focused brands needing deep app data integration.
At a glance
| mParticle | Hightouch | |
|---|---|---|
| Top 11 rank | #3 / Twilio Segment vs Tealium vs mParticle: 11 Best Customer Data Platforms (CDPs) 2026 | #11 / Twilio Segment vs Tealium vs mParticle: 11 Best Customer Data Platforms (CDPs) 2026 |
| Score (out of 9.4) | 8.9 | — |
| Best for | Mobile-first B2C companies | Activating data from a warehouse |
| Pricing | $$$$ (Custom Enterprise) | $$ ($800 to $5,000/mo) |
| HQ | New York, USA | San Francisco, USA |
| Founded | 2013 | 2020 |
mParticle
Top choice for mobile-app-focused brands needing deep app data integration.
www.mparticle.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.