Microsoft Power BI vs Looker Studio
Side-by-side from the Top 11 ranking of Microsoft Power BI vs Tableau vs Looker Studio: 11 Best Business Intelligence Tools for SMBs 2026. Last verified June 8, 2026.
The short answer
Microsoft Power BI ranks higher on Top 11 (#1 vs #3) for Small and mid-size business owners choosing BI and analytics tools (Tableau vs Power BI vs Looker). Unbeatable value and deep Microsoft integration make it the top choice for most SMBs.
At a glance
| Microsoft Power BI | Looker Studio | |
|---|---|---|
| Top 11 rank | #1 / Microsoft Power BI vs Tableau vs Looker Studio: 11 Best Business Intelligence Tools for SMBs 2026 | #3 / Microsoft Power BI vs Tableau vs Looker Studio: 11 Best Business Intelligence Tools for SMBs 2026 |
| Score (out of 9.4) | 9.2 | 8.8 |
| Best for | Best value for Microsoft users | Best free BI tool |
| Pricing | $ ($0 to $20/user/mo) | $ ($0 to $9/user/mo) |
| HQ | Redmond, USA | Mountain View, USA |
| Founded | 2011 | 2016 |
Microsoft Power BI
Unbeatable value and deep Microsoft integration make it the top choice for most SMBs.
powerbi.microsoft.com/Looker Studio
A powerful and easy-to-use free tool, perfect for the Google marketing stack.
lookerstudio.google.com/Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.