Mailchimp vs Privy
Side-by-side from the Top 11 rankings of The 11 Best Email Marketing Platforms for Ecommerce (2026) and The 11 Best Shopify Apps for Conversion Rate Optimization (2026). Last verified June 11, 2026.
The short answer
Mailchimp ranks higher on Top 11 (#4 vs #6) for Ecommerce brands running flows and campaigns / Shopify merchants improving funnel conversion. Easiest to use platform for beginners.
At a glance
| Mailchimp | Privy | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best Email Marketing Platforms for Ecommerce (2026) | #6 / The 11 Best Shopify Apps for Conversion Rate Optimization (2026) |
| Score (out of 9.4) | 8.7 | 8.4 |
| Best for | Ease of use and design | Email list growth & popups |
| Pricing | $$ ($50 to $500/mo) | $$ ($0 to $300+/mo) |
| HQ | Atlanta, USA | Boston, MA, USA |
| Founded | 2001 | 2011 |
Mailchimp
Easiest to use platform for beginners.
mailchimp.comSee full entry in The 11 Best Email Marketing Platforms for Ecommerce (2026)
Privy
The go-to app for popups, email capture, and cart saver campaigns.
www.privy.com/See full entry in The 11 Best Shopify Apps for Conversion Rate Optimization (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.