Lusha vs Gong
Side-by-side from the Top 11 rankings of ZoomInfo vs Apollo.io vs Cognism: 11 Best B2B Data Providers & Contact Databases 2026 and 11 Best AI Sales Tools 2026 — Gong vs Outreach vs Salesloft + 8 Rivals, No Paid Listings. Last verified June 18, 2026.
The short answer
Gong ranks higher on Top 11 (#1 vs #4) for Sales teams sourcing verified B2B contact lists and intent data / Sales leaders and SDRs using AI for prospecting and conversation analysis. The market leader in conversation intelligence, offering deep analysis of customer interactions to improve sales effectiveness.
At a glance
| Lusha | Gong | |
|---|---|---|
| Top 11 rank | #4 / ZoomInfo vs Apollo.io vs Cognism: 11 Best B2B Data Providers & Contact Databases 2026 | #1 / 11 Best AI Sales Tools 2026 — Gong vs Outreach vs Salesloft + 8 Rivals, No Paid Listings |
| Score (out of 9.4) | 8.6 | 9.3 |
| Best for | Easiest to use for individuals | Conversation & revenue intelligence |
| Pricing | $$ ($0 to $74/mo/user) | $$$$ ($1,500 - $2,500/user/year) |
| HQ | Tel Aviv, Israel | San Francisco, USA |
| Founded | 2016 | 2015 |
Lusha
Simple, user-friendly platform with a great browser extension, ideal for individual reps and small teams.
www.lusha.comGong
The market leader in conversation intelligence, offering deep analysis of customer interactions to improve sales effectiveness.
www.gong.ioMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.