Looker Studio vs Zoho Analytics
Side-by-side from the Top 11 ranking of The 11 Best Business Intelligence Tools for SMBs (2026). Last verified June 8, 2026.
The short answer
Looker Studio ranks higher on Top 11 (#3 vs #4) for Small and mid-size business owners choosing BI and analytics tools (Tableau vs Power BI vs Looker). A powerful and easy-to-use free tool, perfect for the Google marketing stack.
At a glance
| Looker Studio | Zoho Analytics | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Business Intelligence Tools for SMBs (2026) | #4 / The 11 Best Business Intelligence Tools for SMBs (2026) |
| Score (out of 9.4) | 8.8 | 8.5 |
| Best for | Best free BI tool | Best for Zoho ecosystem users |
| Pricing | $ ($0 to $9/user/mo) | $$ ($24 to $455/mo) |
| HQ | Mountain View, USA | Chennai, India |
| Founded | 2016 | 1996 |
Looker Studio
A powerful and easy-to-use free tool, perfect for the Google marketing stack.
lookerstudio.google.com/See full entry in The 11 Best Business Intelligence Tools for SMBs (2026)
Zoho Analytics
Deep, seamless integration with the Zoho software suite.
www.zoho.com/analytics/See full entry in The 11 Best Business Intelligence Tools for SMBs (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.