Looker Studio vs Preset
Side-by-side from the Top 11 ranking of The 11 Best Business Intelligence Tools for SMBs (2026). Last verified June 8, 2026.
The short answer
Looker Studio ranks higher on Top 11 (#3 vs #11) for Small and mid-size business owners choosing BI and analytics tools (Tableau vs Power BI vs Looker). A powerful and easy-to-use free tool, perfect for the Google marketing stack.
At a glance
| Looker Studio | Preset | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Business Intelligence Tools for SMBs (2026) | #11 / The 11 Best Business Intelligence Tools for SMBs (2026) |
| Score (out of 9.4) | 8.8 | 7.1 |
| Best for | Best free BI tool | Managed open-source BI |
| Pricing | $ ($0 to $9/user/mo) | $$ ($0 to $20/user/mo) |
| HQ | Mountain View, USA | San Mateo, USA |
| Founded | 2016 | 2019 |
Looker Studio
A powerful and easy-to-use free tool, perfect for the Google marketing stack.
lookerstudio.google.com/See full entry in The 11 Best Business Intelligence Tools for SMBs (2026)
Preset
A cost-effective, managed cloud version of the powerful open-source Apache Superset.
preset.io/See full entry in The 11 Best Business Intelligence Tools for SMBs (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.