Lemlist vs Phantombuster
Side-by-side from the Top 11 rankings of Instantly.ai vs Smartlead.ai vs Lemlist: 11 Best Cold Email Software Tools 2026 and Expandi vs Dripify vs Salesrobot: 11 Best LinkedIn Automation Tools for Outreach 2026. Last verified June 21, 2026.
The short answer
Lemlist ranks higher on Top 11 (#3 vs #11) for SDRs and founders running outbound cold email campaigns / SDRs and founders automating LinkedIn prospecting and outreach. Best for adding personalized images and videos to emails to increase reply rates.
At a glance
| Lemlist | Phantombuster | |
|---|---|---|
| Top 11 rank | #3 / Instantly.ai vs Smartlead.ai vs Lemlist: 11 Best Cold Email Software Tools 2026 | #11 / Expandi vs Dripify vs Salesrobot: 11 Best LinkedIn Automation Tools for Outreach 2026 |
| Score (out of 9.4) | 8.9 | — |
| Best for | Creative visual personalization | Custom automation toolkit |
| Pricing | $$ ($59 to $99/mo) | $$ ($69 to $499/mo) |
| HQ | Paris, France | Paris, France |
| Founded | 2018 | 2016 |
Lemlist
Best for adding personalized images and videos to emails to increase reply rates.
www.lemlist.comSee full entry in Instantly.ai vs Smartlead.ai vs Lemlist: 11 Best Cold Email Software Tools 2026
Phantombuster
A flexible automation toolkit for building custom scraping and outreach workflows.
phantombuster.com/Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.