Instantly.ai vs Lemlist
Side-by-side from the Top 11 ranking of The 11 Best Cold Email Software Tools (2026). Last verified June 21, 2026.
The short answer
Instantly.ai ranks higher on Top 11 (#1 vs #3) for SDRs and founders running outbound cold email campaigns. Best for scaling outreach with unlimited mailboxes and warm-up at a flat, predictable price.
At a glance
| Instantly.ai | Lemlist | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Cold Email Software Tools (2026) | #3 / The 11 Best Cold Email Software Tools (2026) |
| Score (out of 9.4) | 9.2 | 8.9 |
| Best for | Scaling outreach affordably | Creative visual personalization |
| Pricing | $ ($37 to $97/mo) | $$ ($59 to $99/mo) |
| HQ | Cheyenne, USA | Paris, France |
| Founded | 2022 | 2018 |
Instantly.ai
Best for scaling outreach with unlimited mailboxes and warm-up at a flat, predictable price.
instantly.aiSee full entry in The 11 Best Cold Email Software Tools (2026)
Lemlist
Best for adding personalized images and videos to emails to increase reply rates.
www.lemlist.comSee full entry in The 11 Best Cold Email Software Tools (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.