Hotjar vs UserTesting
Side-by-side from the Top 11 rankings of The 11 Best Customer Feedback Tools (2026) and The 11 Best User Research & UX Research Tools (2026). Last verified June 13, 2026.
The short answer
UserTesting ranks higher on Top 11 (#1 vs #1) for Teams collecting and acting on feedback / Product managers and UX researchers running usability tests, interviews, and surveys. The market leader for its massive participant panel and broad feature set, ideal for large enterprises.
At a glance
| Hotjar | UserTesting | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Customer Feedback Tools (2026) | #1 / The 11 Best User Research & UX Research Tools (2026) |
| Score (out of 9.4) | 9.2 | 9.2 |
| Best for | Combining user behavior and feedback | Enterprise all-in-one research |
| Pricing | $$ ($0 to $799+/mo) | $$$$ (Custom pricing, est. >$20,000/yr) |
| HQ | St. Julian's, Malta | San Francisco, USA |
| Founded | 2014 | 2007 |
Hotjar
Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
www.hotjar.comSee full entry in The 11 Best Customer Feedback Tools (2026)
UserTesting
The market leader for its massive participant panel and broad feature set, ideal for large enterprises.
www.usertesting.comSee full entry in The 11 Best User Research & UX Research Tools (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.