Hotjar vs Glassbox
Side-by-side from the Top 11 rankings of The 11 Best Customer Feedback Tools (2026) and The 11 Best Customer Journey Analytics Platforms (2026). Last verified June 13, 2026.
The short answer
Hotjar ranks higher on Top 11 (#1 vs #7) for Teams collecting and acting on feedback / Marketing and growth teams mapping and optimizing multi-touch customer journeys. Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
At a glance
| Hotjar | Glassbox | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Customer Feedback Tools (2026) | #7 / The 11 Best Customer Journey Analytics Platforms (2026) |
| Score (out of 9.4) | 9.2 | 8 |
| Best for | Combining user behavior and feedback | Regulated industries needing compliance |
| Pricing | $$ ($0 to $799+/mo) | $$$$ (Custom enterprise pricing) |
| HQ | St. Julian's, Malta | Petah Tikva, Israel |
| Founded | 2014 | 2010 |
Hotjar
Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
www.hotjar.comSee full entry in The 11 Best Customer Feedback Tools (2026)
Glassbox
Top journey analytics choice for security-conscious financial services firms.
www.glassbox.comSee full entry in The 11 Best Customer Journey Analytics Platforms (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.