GrowSurf vs ReferralCandy
Side-by-side from the Top 11 ranking of The 11 Best Referral Marketing Software Tools (2026). Last verified June 18, 2026.
The short answer
ReferralCandy ranks higher on Top 11 (#1 vs #7) for Growth teams building referral and word-of-mouth programs. The top 'set and forget' referral tool for e-commerce, especially Shopify stores.
At a glance
| GrowSurf | ReferralCandy | |
|---|---|---|
| Top 11 rank | #7 / The 11 Best Referral Marketing Software Tools (2026) | #1 / The 11 Best Referral Marketing Software Tools (2026) |
| Score (out of 9.4) | 8 | 9.2 |
| Best for | Startups and early-stage SaaS | Simple e-commerce referral programs |
| Pricing | $$ ($300 to $750/mo) | $ ($59 to $299/mo + commission) |
| HQ | Wilmington, USA | Singapore |
| Founded | 2017 | 2009 |
GrowSurf
An easy-to-use and affordable tool for startups to launch referral campaigns.
growsurf.comSee full entry in The 11 Best Referral Marketing Software Tools (2026)
ReferralCandy
The top 'set and forget' referral tool for e-commerce, especially Shopify stores.
www.referralcandy.comSee full entry in The 11 Best Referral Marketing Software Tools (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.