Groove vs Lemlist
Side-by-side from the Top 11 rankings of Outreach vs Salesloft vs Apollo.io: 11 Best Sales Engagement Platforms 2026 and Instantly.ai vs Smartlead.ai vs Lemlist: 11 Best Cold Email Software Tools 2026. Last verified June 17, 2026.
The short answer
Lemlist ranks higher on Top 11 (#3 vs #5) for Sales teams running outbound sequences and multi-channel prospecting / SDRs and founders running outbound cold email campaigns. Best for adding personalized images and videos to emails to increase reply rates.
At a glance
| Groove | Lemlist | |
|---|---|---|
| Top 11 rank | #5 / Outreach vs Salesloft vs Apollo.io: 11 Best Sales Engagement Platforms 2026 | #3 / Instantly.ai vs Smartlead.ai vs Lemlist: 11 Best Cold Email Software Tools 2026 |
| Score (out of 9.4) | 8.3 | 8.9 |
| Best for | Best for Salesforce-native teams | Creative visual personalization |
| Pricing | $$$ ($80 to $130/user/mo) | $$ ($59 to $99/mo) |
| HQ | San Francisco, USA | Paris, France |
| Founded | 2014 | 2018 |
Groove
The leading choice for teams wanting a true Salesforce-native engagement experience.
groove.coSee full entry in Outreach vs Salesloft vs Apollo.io: 11 Best Sales Engagement Platforms 2026
Lemlist
Best for adding personalized images and videos to emails to increase reply rates.
www.lemlist.comSee full entry in Instantly.ai vs Smartlead.ai vs Lemlist: 11 Best Cold Email Software Tools 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.