Groove vs Lemlist
Side-by-side from the Top 11 rankings of The 11 Best Sales Engagement Platforms (2026) and The 11 Best Cold Email Software Tools (2026). Last verified June 17, 2026.
The short answer
Lemlist ranks higher on Top 11 (#3 vs #5) for Sales teams running outbound sequences and multi-channel prospecting / SDRs and founders running outbound cold email campaigns. Best for adding personalized images and videos to emails to increase reply rates.
At a glance
| Groove | Lemlist | |
|---|---|---|
| Top 11 rank | #5 / The 11 Best Sales Engagement Platforms (2026) | #3 / The 11 Best Cold Email Software Tools (2026) |
| Score (out of 9.4) | 8.3 | 8.9 |
| Best for | Best for Salesforce-native teams | Creative visual personalization |
| Pricing | $$$ ($80 to $130/user/mo) | $$ ($59 to $99/mo) |
| HQ | San Francisco, USA | Paris, France |
| Founded | 2014 | 2018 |
Groove
The leading choice for teams wanting a true Salesforce-native engagement experience.
groove.coSee full entry in The 11 Best Sales Engagement Platforms (2026)
Lemlist
Best for adding personalized images and videos to emails to increase reply rates.
www.lemlist.comSee full entry in The 11 Best Cold Email Software Tools (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.