Google Forms vs Qualtrics
Side-by-side from the Top 11 ranking of Qualtrics vs SurveyMonkey vs Typeform: 11 Best Survey Software Tools 2026. Last verified June 20, 2026.
The short answer
Qualtrics ranks higher on Top 11 (#1 vs #8) for Teams running customer surveys, NPS, and market research. Unmatched research and analytics capabilities for enterprise and academic use.
At a glance
| Google Forms | Qualtrics | |
|---|---|---|
| Top 11 rank | #8 / Qualtrics vs SurveyMonkey vs Typeform: 11 Best Survey Software Tools 2026 | #1 / Qualtrics vs SurveyMonkey vs Typeform: 11 Best Survey Software Tools 2026 |
| Score (out of 9.4) | 7.7 | 9.2 |
| Best for | Free and simple basic surveys | Enterprise research & XM |
| Pricing | Free | $$$$ (Custom pricing) |
| HQ | Mountain View, USA | Provo, USA |
| Founded | 2008 | 2002 |
Google Forms
The best completely free tool for basic data collection.
www.google.com/forms/about/See full entry in Qualtrics vs SurveyMonkey vs Typeform: 11 Best Survey Software Tools 2026
Qualtrics
Unmatched research and analytics capabilities for enterprise and academic use.
www.qualtrics.comSee full entry in Qualtrics vs SurveyMonkey vs Typeform: 11 Best Survey Software Tools 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.