FullStory vs Hotjar
Side-by-side from the Top 11 rankings of The 11 Best Session Replay Tools (2026) and The 11 Best Customer Feedback Tools (2026). Last verified June 12, 2026.
The short answer
Hotjar ranks higher on Top 11 (#1 vs #1) for Teams watching real user sessions and heatmaps / Teams collecting and acting on feedback. Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
At a glance
| FullStory | Hotjar | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Session Replay Tools (2026) | #1 / The 11 Best Customer Feedback Tools (2026) |
| Score (out of 9.4) | 9.3 | 9.2 |
| Best for | High-fidelity, proactive analytics | Combining user behavior and feedback |
| Pricing | $$$$ (Custom enterprise plans) | $$ ($0 to $799+/mo) |
| HQ | Atlanta, USA | St. Julian's, Malta |
| Founded | 2014 | 2014 |
FullStory
Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
www.fullstory.comHotjar
Connects user behavior analytics with direct feedback collection in a single, easy-to-use platform.
www.hotjar.comSee full entry in The 11 Best Customer Feedback Tools (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.