FullStory vs Heap
Side-by-side from the Top 11 rankings of The 11 Best Session Replay Tools (2026) and 11 Best Product Analytics Tools 2026 — No Paid Rankings. Last verified June 12, 2026.
The short answer
FullStory ranks higher on Top 11 (#1 vs #3) for Teams watching real user sessions and heatmaps / Product teams measuring usage and funnels. Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
At a glance
| FullStory | Heap | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Session Replay Tools (2026) | #3 / 11 Best Product Analytics Tools 2026 — No Paid Rankings |
| Score (out of 9.4) | 9.3 | 8.9 |
| Best for | High-fidelity, proactive analytics | Codeless autocapture and retroactive analysis |
| Pricing | $$$$ (Custom enterprise plans) | $$$$ (Custom Pricing) |
| HQ | Atlanta, USA | San Francisco, USA |
| Founded | 2014 | 2013 |
FullStory
Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
www.fullstory.comHeap
Best for automatic data capture, enabling retroactive analysis without developer involvement.
heap.ioSee full entry in 11 Best Product Analytics Tools 2026 — No Paid Rankings
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.