FullStory vs Google Analytics 4
Side-by-side from the Top 11 rankings of FullStory vs LogRocket vs Hotjar: 11 Best Session Replay Tools 2026 and VWO vs Optimizely vs Hotjar: 11 Best CRO Tools for Higher Conversions 2026. Last verified June 12, 2026.
The short answer
FullStory ranks higher on Top 11 (#1 vs #10) for Teams watching real user sessions and heatmaps / Growth and product teams improving website conversion rates. Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
At a glance
| FullStory | Google Analytics 4 | |
|---|---|---|
| Top 11 rank | #1 / FullStory vs LogRocket vs Hotjar: 11 Best Session Replay Tools 2026 | #10 / VWO vs Optimizely vs Hotjar: 11 Best CRO Tools for Higher Conversions 2026 |
| Score (out of 9.4) | 9.3 | 7.4 |
| Best for | High-fidelity, proactive analytics | Free, integrated A/B testing |
| Pricing | $$$$ (Custom enterprise plans) | Free |
| HQ | Atlanta, USA | Mountain View, USA |
| Founded | 2014 | 2005 |
FullStory
Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
www.fullstory.comSee full entry in FullStory vs LogRocket vs Hotjar: 11 Best Session Replay Tools 2026
Google Analytics 4
A free and powerful entry point for teams already using Google's ecosystem.
marketingplatform.google.com/about/analytics/See full entry in VWO vs Optimizely vs Hotjar: 11 Best CRO Tools for Higher Conversions 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.