FullStory vs Amplitude
Side-by-side from the Top 11 rankings of The 11 Best Session Replay Tools (2026) and 11 Best Product Analytics Tools 2026 — No Paid Rankings. Last verified June 12, 2026.
The short answer
Amplitude ranks higher on Top 11 (#1 vs #1) for Teams watching real user sessions and heatmaps / Product teams measuring usage and funnels. The most powerful and scalable platform for deep behavioral analysis at the enterprise level.
At a glance
| FullStory | Amplitude | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Session Replay Tools (2026) | #1 / 11 Best Product Analytics Tools 2026 — No Paid Rankings |
| Score (out of 9.4) | 9.3 | 9.3 |
| Best for | High-fidelity, proactive analytics | Enterprise-grade behavioral analysis |
| Pricing | $$$$ (Custom enterprise plans) | $$$$ (Custom Enterprise Pricing) |
| HQ | Atlanta, USA | San Francisco, USA |
| Founded | 2014 | 2012 |
FullStory
Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
www.fullstory.comAmplitude
The most powerful and scalable platform for deep behavioral analysis at the enterprise level.
amplitude.comSee full entry in 11 Best Product Analytics Tools 2026 — No Paid Rankings
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.