Floww vs Carta
Side-by-side from the Top 11 rankings of The 11 Best Investor Relations CRMs (2026) and The 11 Best Cap Table Management Software (2026). Last verified June 12, 2026.
The short answer
Carta ranks higher on Top 11 (#1 vs #8) for Founders managing investor relationships and cap tables / Startup founders managing equity, options, and 409A. The industry standard for compliance-focused, end-to-end equity management.
At a glance
| Floww | Carta | |
|---|---|---|
| Top 11 rank | #8 / The 11 Best Investor Relations CRMs (2026) | #1 / The 11 Best Cap Table Management Software (2026) |
| Score (out of 9.4) | 7.6 | 9.3 |
| Best for | UK fundraising and reporting platform | Compliance & late-stage scale |
| Pricing | $$ (£500 to £5,000/yr) | $$$ ($2,800 to $15,000+/yr) |
| HQ | London, UK | San Francisco, USA |
| Founded | 2017 | 2012 |
Floww
An integrated cap table, reporting, and investor network platform focused on the UK market.
floww.ioSee full entry in The 11 Best Investor Relations CRMs (2026)
Carta
The industry standard for compliance-focused, end-to-end equity management.
carta.comSee full entry in The 11 Best Cap Table Management Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.