Floww vs Attio
Side-by-side from the Top 11 ranking of Carta vs Pulley vs Affinity: 11 Best Investor Relations CRMs 2026. Last verified June 12, 2026.
The short answer
Floww ranks higher on Top 11 (#8 vs #11) for Founders managing investor relationships and cap tables. An integrated cap table, reporting, and investor network platform focused on the UK market.
At a glance
| Floww | Attio | |
|---|---|---|
| Top 11 rank | #8 / Carta vs Pulley vs Affinity: 11 Best Investor Relations CRMs 2026 | #11 / Carta vs Pulley vs Affinity: 11 Best Investor Relations CRMs 2026 |
| Score (out of 9.4) | 7.6 | — |
| Best for | UK fundraising and reporting platform | Flexible, modern build-your-own CRM |
| Pricing | $$ (£500 to £5,000/yr) | $ ($0 to $1,000/yr) |
| HQ | London, UK | London, UK |
| Founded | 2017 | 2020 |
Floww
An integrated cap table, reporting, and investor network platform focused on the UK market.
floww.ioSee full entry in Carta vs Pulley vs Affinity: 11 Best Investor Relations CRMs 2026
Attio
A highly customizable CRM for founders who want to design their own perfect IR workflow.
attio.comSee full entry in Carta vs Pulley vs Affinity: 11 Best Investor Relations CRMs 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.