EZLynx vs BetterAgency
Side-by-side from the Top 11 ranking of Applied Epic vs Vertafore AMS360 vs HawkSoft: 11 Best Insurance Agency Management Software 2026. Last verified June 30, 2026.
The short answer
EZLynx ranks higher on Top 11 (#4 vs #10) for Independent insurance agents and agency owners managing policies, clients, and commissions. A leading AMS built around a top-tier quoting engine.
At a glance
| EZLynx | BetterAgency | |
|---|---|---|
| Top 11 rank | #4 / Applied Epic vs Vertafore AMS360 vs HawkSoft: 11 Best Insurance Agency Management Software 2026 | #10 / Applied Epic vs Vertafore AMS360 vs HawkSoft: 11 Best Insurance Agency Management Software 2026 |
| Score (out of 9.4) | 8.7 | 7.4 |
| Best for | Agencies focused on quoting | Aggressive, marketing-focused agencies |
| Pricing | $$$ ($100 to $200/user/mo) | $$$ ($299 to $599/mo base) |
| HQ | Lewisville, TX, USA | Mesa, AZ, USA |
| Founded | 2003 | 2019 |
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.