Cognism vs ZoomInfo
Side-by-side from the Top 11 rankings of The 11 Best B2B Data Providers & Contact Databases (2026) and The 11 Best Sales Intelligence Platforms (2026). Last verified June 18, 2026.
The short answer
ZoomInfo ranks higher on Top 11 (#1 vs #3) for Sales teams sourcing verified B2B contact lists and intent data / Sales reps finding buyer intent signals and prospect data. The market leader for its unmatched database size and powerful intent signals for enterprise teams.
At a glance
| Cognism | ZoomInfo | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best B2B Data Providers & Contact Databases (2026) | #1 / The 11 Best Sales Intelligence Platforms (2026) |
| Score (out of 9.4) | 8.8 | 9.2 |
| Best for | Best for EU data & compliance | Enterprise-scale data and intent |
| Pricing | $$$ (Custom quotes, from $10k/yr) | $$$$ ($15,000 to $100,000+/yr) |
| HQ | London, UK | Waltham, USA |
| Founded | 2015 | 2007 |
Cognism
The leader in GDPR-compliant European data, with excellent human-verified mobile numbers for direct outreach.
www.cognism.comSee full entry in The 11 Best B2B Data Providers & Contact Databases (2026)
ZoomInfo
The market leader for its unmatched database size and powerful intent signals for enterprise teams.
www.zoominfo.comSee full entry in The 11 Best Sales Intelligence Platforms (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.