BetterAgency vs InsurGrid
Side-by-side from the Top 11 ranking of Applied Epic vs Vertafore AMS360 vs HawkSoft: 11 Best Insurance Agency Management Software 2026. Last verified June 30, 2026.
The short answer
BetterAgency ranks higher on Top 11 (#10 vs #11) for Independent insurance agents and agency owners managing policies, clients, and commissions. A marketing-first platform with core AMS features.
At a glance
| BetterAgency | InsurGrid | |
|---|---|---|
| Top 11 rank | #10 / Applied Epic vs Vertafore AMS360 vs HawkSoft: 11 Best Insurance Agency Management Software 2026 | #11 / Applied Epic vs Vertafore AMS360 vs HawkSoft: 11 Best Insurance Agency Management Software 2026 |
| Score (out of 9.4) | 7.4 | — |
| Best for | Aggressive, marketing-focused agencies | Automating client data collection |
| Pricing | $$$ ($299 to $599/mo base) | $$ ($99 to $299/mo) |
| HQ | Mesa, AZ, USA | Denver, CO, USA |
| Founded | 2019 | 2019 |
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.