Apollo.io vs Groove

Side-by-side from the Top 11 rankings of The 11 Best Email Finder Tools (2026) and The 11 Best Sales Engagement Platforms (2026). Last verified June 17, 2026.

The short answer

Apollo.io ranks higher on Top 11 (#2 vs #5) for Sales and marketing teams finding verified business email addresses / Sales teams running outbound sequences and multi-channel prospecting. A complete prospecting platform with a massive database and built-in sales tools.

At a glance

Apollo.ioGroove
Top 11 rank#2 / The 11 Best Email Finder Tools (2026)#5 / The 11 Best Sales Engagement Platforms (2026)
Score (out of 9.4)9.18.3
Best forAll-in-one sales platformBest for Salesforce-native teams
Pricing$$ ($49 to $99/mo)$$$ ($80 to $130/user/mo)
HQSan Francisco, USASan Francisco, USA
Founded20152014

Apollo.io

A complete prospecting platform with a massive database and built-in sales tools.

www.apollo.io

See full entry in The 11 Best Email Finder Tools (2026)

Groove

The leading choice for teams wanting a true Salesforce-native engagement experience.

groove.co

See full entry in The 11 Best Sales Engagement Platforms (2026)

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.