Affinity vs Floww
Side-by-side from the Top 11 ranking of Carta vs Pulley vs Affinity: 11 Best Investor Relations CRMs 2026. Last verified June 12, 2026.
The short answer
Affinity ranks higher on Top 11 (#3 vs #8) for Founders managing investor relationships and cap tables. The best tool for automatically tracking investor communication and mapping your network.
At a glance
| Affinity | Floww | |
|---|---|---|
| Top 11 rank | #3 / Carta vs Pulley vs Affinity: 11 Best Investor Relations CRMs 2026 | #8 / Carta vs Pulley vs Affinity: 11 Best Investor Relations CRMs 2026 |
| Score (out of 9.4) | 8.8 | 7.6 |
| Best for | Automated relationship intelligence | UK fundraising and reporting platform |
| Pricing | $$$ ($5,000 to $25,000+/yr) | $$ (£500 to £5,000/yr) |
| HQ | San Francisco, USA | London, UK |
| Founded | 2014 | 2017 |
Affinity
The best tool for automatically tracking investor communication and mapping your network.
www.affinity.coSee full entry in Carta vs Pulley vs Affinity: 11 Best Investor Relations CRMs 2026
Floww
An integrated cap table, reporting, and investor network platform focused on the UK market.
floww.ioSee full entry in Carta vs Pulley vs Affinity: 11 Best Investor Relations CRMs 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.